Lands’ End President discusses going the extra mile for the customer

Kathy Mance

From its beginning as a sailboat equipment company to its success in capturing the admiration and loyalty of legions of landlubbers, Lands’ End has stayed true to its famous mantra, “Guaranteed.Period.®” In addition to the company’s focus on quality, they have kept their eyes on their customer. In 2008 they were named to the NRFF-AMEX Top Ten for consistent excellence in customer service and retained that standing in 2009. To find out how this predominately catalog and Internet retailer continues to win accolades from consumers the world over, we caught up with Nick Coe, President of Lands’ End. You’ll find “quality” resonates through the answers of this top exec, who fell in love with retailing when he was intrigued by quality in “great tailoring or a perfect pair of jeans” – products he couldn’t afford.
In the five years NRF Foundation and American Express have conducted the Customers’ Choice survey, Lands’ End has consistently been ranked in the top ten. How do you continue to delight your customers year after year?