15 “Huge” Ideas that Flopped This Decade

Joe Weisenthal:

Nothing makes a person sound smarter than articulating some huge idea about how the world is going to change, or how they can change it, over the coming years.



A big idea can lead to countless books, TV appearances, and a nice stream of speaking fees at conferences across the country.


Big ideas — the likes of which you might hear from Malcolm Gladwell or the Freaknomics authors — make for excellent food for thought and intellectually stimulating discussion.