If your municipality isn’t looking at creative ways to develop new strategies that include having a state-of-the-art network infrastructure to support economic growth and development, they will be stagnating your property value and quality of life in your area. This was the message I conveyed in a speech on intelligent business campuses at the RTC last week.
Simply put, the three most important words in real estate (“location, location, location”) have turned into “location, location, connectivity” in urban, suburban and rural America.
Corporate site selection committees have included broadband connectivity as one of the top three criteria they are looking for when researching locations for corporate facilities. If your community does not have a good platform for broadband connectivity, it will simply be passed over in favor for one that does.
As a keynote speaker, I also presented these concepts on Tuesday to an urban symposium at the Milwaukee School of Engineering in Milwaukee.
The critical message is the same whether it is for a 5,000-person village in Virginia, a 50,000-person county in downstate Illinois or a 500,000-person city in Wisconsin: “Economic development equals broadband connectivity and broadband connectivity equals jobs.” Without connectivity, there will be little economic development and little if any new jobs.
The table below represents the layers of critical infrastructure that must be taken into account when reviewing regional opportunities.