The “Truth About Cars” folks let ‘er rip on Car and Driver’s objectivity vs their essential advertising sales cash flow requirements:
When I first picked up Car and Driver’s (C&D) fateful December 2006 issue, I was convinced that the splashy, graphics-heavy revamp sounded the death knell for my favorite buff book. But the resulting reader backlash was so loud I felt sure Ann Arbor’s finest would be scared straight. A plaintive apology followed the editor’s arrogant dismissal of the reader revolt. C&D seemed poised for a revival. Nope. The October 2007 issue isn’t just the lowest point in the mag’s inexorable descent; it’s a dive below the limits of acceptability.
The buff books’ decline is inversely proportionate to digital media’s rise. Why fork over good money for a magazine subscription, endure two-month old editorials and wade through dozens of ads when the web provides fresh, instant and less ad-intrusive content for free? For the mags, there’s an obvious answer: an upmarket re-imagining of the paper-based genre, like the UK’s elegant, ballsy evo magazine.
Auto magazines are not the only print vertical dealing with decline.