NCAA: Rein in Sports Spending

Howard Fendrich:

In a task-force report released Monday by NCAA president Myles Brand, Division I schools were encouraged to rein in spending on sports – but there aren’t any requirements everyone must adhere to or punishments if they don’t.

“In the case of academic reform, we had a hammer – namely, by teams not conforming, we could take away scholarships and, if that failed, we could keep them out of the Final Four and postseason. That’s heavy duty. That’s a sledgehammer,” Brand said after speaking at the National Press Club. “The fact is, we don’t have that for fiscal responsibility in intercollegiate athletics.”

The task force of about 50 school presidents and chancellors was formed in January 2005, and the report’s release comes as the NCAA is preparing its response to an Oct. 3 letter from Rep. Bill Thomas, R-Calif., chairman of the tax-writing House Ways and Means Committee. Thomas asked the NCAA to justify its tax-exempt status and sought a reply by the end of October; the NCAA received a two-week extension.

I’ve gone to a variety of sporting events around the country over the past 25 years. It is interesting to observe the explosion in sponsorships, luxury boxes and facilities around college athletics.