Corporate Culture & Travel

May 20, ’04 5:40 PM
Author Jim Zellmer Categories Business, Transportation


I’ve written before about Madison’s air travel challenges and opportunities.
I continue to believe that only the arrival of Southwest will truly change Madison’s air transportation opportunities. The “Southwest Effect” is just what Madison needs: the average fare decreases and the number of passengers dramatically increases when Southwest enters a market.
I recently phoned Gary Kelly, Southwest’s CFO to encourage them to fly to Madison. Southwest gets major points for having a real person answering the phone and playing good music while the call is being routed around the company.

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