Target is, of course, well known for persuading designers to turn their skills–and publicity-generating ability–to its mass market. The latest twist, as explained in this report is to open full-blown, but temporary, boutiques like this “pop up” Paul & Joe store on Melrose Place in L.A. My niece Rachel and I hit it on July 29, the day Moore’s story ran, and it was packed with women eager to buy discount-priced clothes in a non-discount environment.