Ben McConnell:
The company’s chief marketing officer, Mark Schar, told attendees today at the Brandworks University conference in Madison, Wisconsin, how Intuit recently recognized an employee with a “Swing for the Fence” award for a big idea, even though the idea didn’t work out. The big idea? Partner with hip-hop mogul Russell Simmons, who would encourage 18-24-year-olds to file their tax returns early using TurboTax and win some prizes, like tickets to a show featuring rapper Jah Rule. Launched last year, the program flopped.
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