Verizon infamously hired an ‘astroturfing’ company to send faxes to the mayor of Red Bank proclaiming to be from local residents. Mayor McKenna sensing something afoot with these faxes did a little research and called Verizon out. Verizon wanted it to appear that there was a real grass roots effort in support of them being undertaken by the residents of our small town; but there wasn’t. It was all made up and it backfired miserably.