Blodget: The Bear Case for Google

Henry Blodget:

No one else is writing this piece, so it will have to be me. I should say upfront that I’m not predicting that this will happen (yet), and I’m certainly not making a recommendation. I’m just laying out a scenario that could kneecap Google and take its stock back to, say, $100 a share.

Google’s major weakness is that it is almost entirely dependent on one, high-margin revenue stream. The company has dozens of cool products, but with the exception of AdWords, none of them generate meaningful revenue. From an intermediate-term financial perspective, therefore, they are irrelevant.

So, the question is, what could happen to AdWords, and what will happen to the company (and stock) if it does?

Rather ironic – and refreshing, coming from Blodget.