Weighty Marketing Matters

Ben McConnell:

During the past month, I received 14 pounds of catalogs in the mail. That’s roughly a half-pound per day.
I didn’t ask to receive any of them, either, a claim my postal carrier could hardly be blamed to question.
Yet companies well-known, and some of them not, sent me at least one, sometimes two, three or more catalogs between Nov. 21 and Dec. 22, 2005.