Media “Titans” An Interview with GE/NBC’s Bob Wright

John Battelle:

nd he might not even be done yet: In July the New York Post reported that NBC Universal is in talks to acquire DreamWorks SKG, a move that would beef up its movie portfolio.
So far, sticking with content looks like a smart bet. Even as NBC plummeted to fourth place in viewership, cable and film earnings kept the company, which is 80 percent owned by GE (GE) and 20 percent by Vivendi, growing in the double digits. But Wright has more on his mind than a replacement for Friends. Electronic piracy, the bane of the music industry, is starting to hit movies. Google, TiVo, and Yahoo are threatening to upend the video business. Wright still believes he’s made the right bet — content, he says, will have value, no matter who distributes it. But he openly admits that the Internet is making things “awkward” for him. Business 2.0 met with Wright to find out how he plans to sort things out.