The album’s first single, “Boom, Like That,” is a wry chronicle of the renegade business tactics of McDonald’s mogul Ray Kroc. Kroc started out selling milkshake mixers to the McDonald brothers, eventually buying them out and aggressively expanding the franchise. Before composing the song, Knopfler read books about Kroc’s life and business philosophy. The singer found inspiration in some quotes that were attributed to Kroc. He says, “I remember coming across a quote in a book. It was something like, ‘If the opposition is going to drown, put a hose in their mouth.'”