What the Death of Homepages Means for the Future of News

Derek Thompson:

One theory is that the rise of twin technological forces—the social flood and the age of analytics—will (a) make the news more about readers; and (b) make news organizations more like each other.
 
 Why should the death of homepages give rise to news that’s more about readers? Because homepages reflect the values of institutions, and Facebook and Twitter reflect the interest of individual readers. These digital grazers have shown again and again that they aren’t interested in hard news, but rather entertainment, self-help, awe, and outrage dressed up news. Digitally native publishers are pretty good at pumping this kind of stuff out. Hence quizzes, hence animals, hence 51 Photos That Show Women Fighting Sexism Awesomely. Even serious publishing companies know that self-help and entertainment often outperform outstanding reporting.
 
 Second, we should expect—and have already seen—an expedited clustering effect around news tropes, and this clustering is making news organizations more like each other. This goes back to technology. The better publishers can see what audiences are reading, the more they will be inclined to quickly serve up duplicates of the most popular stuff. This is why we have not one BuzzFeed quiz (whose popularity in the pages of a 1950s magazine would have been mysterious) but rather 17,000 quizzes in a matter of weeks from BuzzFeed, Slate, and other publishers. Each quiz’s Facebook Like count, numbering in the tens of thousands, broadcasts to other publishers: I’m popular, make more of me! Even within hard news stories, we see clustering around headline tropes (“You Won’t Believe…”; “… in 1 Graph”; “X-Number Things You Y-Verb”) across many different sites that should ostensibly be serving different audiences. When you know what works, you do it again and again.

It’s Never Been Easier To Build This Little-Known Type Of Wealth

Jesse Colombo:

In most developed countries, the past decade has undoubtedly been the hardest time to build financial wealth since the Great Depression. Aspiring wealth builders have been hit with a cluster bomb of stagnating economic growth and wages, high unemployment, poor career advancement opportunities, soaring living costs, paltry fixed income investment returns, and increasingly volatile financial markets.
 
 Unfortunately, my research has found that it will become even harder to build financial wealth in the next ten to fifteen years or so because the Global Financial Crisis is far from over despite the desperate efforts of institutions such as the media and government to convince the public otherwise. Rather than encouraging a sustainable economic recovery, central banks have created what I call a “Bubblecovery” or bubble-driven recovery by inflating a series of dangerous, but temporary growth-boosting bubbles around the entire world, from Canada to China to the U.S. stock market. The inevitable ending of this Bubblecovery will finish where the 2008 Crisis left off, causing living standards to plummet even further and depressing the value of common investments for a very long time.