An Interview With Jerry Brown

Matthew Garrahan:

He has first-hand experience of the ascetic life. As a young man he wanted to become a priest and attended a Jesuit seminary for three years. “We could only read the lives of Jesuit saints – not Franciscan saints, only Jesuit saints. The day was Latin, mass, meditation, menial work. The Jesuit upbringing was tantum quantum: you take what you need. Less not more. It’s almost a Buddhist thought, a Greek thought. There’s a balance.”

He calls this “proportionality” and it has become a philosophy that, over the years, has shaped his world view – particularly what he regards as the excesses of market-based capitalism. “The capital game, the market game is: is there ever enough money? No … how can there be enough? But take your body – you need so much salt, but not too much. [You need] some calcium but not too much. There’s an optimum range. The right proportions. But money? No. It never stops.” He suggests a fix that ties together strands of Buddhism and Jesuit Catholicism. The market system, he says, should “be embedded in the cultural biological system”.

………

There were reports in the years that followed of a feud between Brown and Clinton but Brown disputes this. “There was no feud,” he says. “No permanent enemies, no permanent friends … only permanent interests. Somebody said that. A Frenchman?” His press secretary is sitting nearby on a long, worn table that Brown calls the “monastic bench”, where he often holds meetings. “Lord Palmerston,” calls the aide, after consulting his smartphone.

“What?” says Brown.

“He said ‘no permanent enemies, no permanent friends’.”

“I’ll give you another maxim, because it’s so shocking,” says Brown, turning back to me and picking up a small red book. “This is the 12th rule of the Jesuit order.” He opens it at a page and points me to a passage that stresses the “abnegation and continuous mortification of all things possible”. “Abnegation – negate, go against. Mortify – make dead. That’s strong! That’s not the vibe of today.”

Teenagers & Smartphones: How They’re Already Changing The World

Brian S Hall:

U.S. teens’ passionate embrace of smartphones and a “mobile first” mentality to the Internet shows no signs of slowing down. According to the latest Pew Research on teens and technology:

37% of teens in the U.S. have a smartphone.

25% of those aged 12-17 access the Internet “primarily” via a cell phone or smartphone.

Among teens with a smartphone, however, 50% access the Internet primarily via the mobile device.

Girls are more likely than boys to rely on their smartphone as their primary Internet access device.

Monsanto: All Your Seeds Are Belong to Us

Maggie Severns:

Vernon Hugh Bowman, a 75-year-old Indiana farmer, says that switching to Monsanto’s Roundup Ready soybeans “made things so much simpler and better.” Monsanto’s patented beans can survive when they are sprayed with the herbicide glyphosate, also known as Roundup, which makes pest control much easier. Monsanto is less impressed with Bowman: The Supreme Court heard oral arguments yesterday on a lawsuit that the company filed against him in 2007, accusing him of violating its patent on Roundup Ready soybeans.

Here’s what happened: Bowman bought seeds from a grain elevator that sold soybeans for animal feed, industrial use, or other nonplanting purposes. The elevator contained a lot of “second generation” Roundup Ready seeds—the spawn of original seeds that other farmers had bought and harvested from Monsanto. That’s not surprising, since “[Roundup Ready soybeans are] probably the most rapidly adopted technological advance in history,” said Seth Waxman, who is representing Monsanto. “The very first Roundup Ready soybean seed was only made in 1996. And it now is grown by more than 90 percent of the 275,000 soybean farms in the United States.”

The disruptive potential of native advertising

Felix Salmon:

The big unanswered question, then, is not whether native has disruptive potential — it clearly does. Rather, it’s whether native will ever be able to truly scale. Native is growth-constrained on two fronts, and that means that if you’re betting on industry-changing disruption, you’re making a risky bet. The first constraint is creative. Native is hard work. Rice talks about how Virgin Mobile has to come up with “several posts a week” when its running a BuzzFeed campaign, and his article is illustrated with a photo of a “creative strategy meeting” where I count 19 people in frame, plus untold others out of it. The amount of human time and effort that goes into a native campaign is enormous, continuous, and it doesn’t decrease much once the campaign is up and running. You can’t just run the same banner a billion times: the marginal daily cost of native campaigns is vastly greater than the marginal daily cost of buying banners.