Some Data-Miners Ready to Reveal What They Know

Emily Steel

Seeking to head off escalating scrutiny over Internet privacy, a group of online tracking rivals are building a service that lets consumers see what information those companies know about them.
The project is the first of its kind in the fast-growing business of tracking Internet users and selling personal details about their lives. Called the Open Data Partnership, it will allow consumers to edit the interests, demographics and other profile information collected about them. It also will allow people to choose to not be tracked at all.
When the service launches in January, users will be able to see information about them from eight data and tracking firms, including BlueKai Inc., Lotame Solutions Inc. and eXelate Inc.
Additional tracking firms are expected to join once the system is live, but more than a hundred tracking firms and big Internet companies including Google Inc. and Yahoo Inc. are not involved.

The Used Car Bubble

Earlier this year in BusinessWeek I postulated that new car sales could well end up higher than most were forecasting. I believed this only because one of the key factors that had been impacting new vehicle sales has been that the used car market was more than overheated, it was on fire. Stories were drifting in from all over about individuals actually paying more money to buy a year-old Honda Accord than they could buy a new one for. And the stories didn’t stop.
Now numerous dealers admit that even they were astonished at how much people were willing to pay for late-model used cars, when the price structure of the market put those vehicles’ prices perilously close to that of a similar vehicle new. Moreover, if one took advantage of the Zero Percent Finance offers adding luster to so many sales today, the monthly payment on the new car is often less than the used model’s.
Of course it was obvious that the used car market was going to look manic compared to historical pricing. After all, the nation has gone from selling more than 16 million new cars annually to barely over 10 million at the bottom of the market. So millions of late model trade-ins won’t hit the used car market for years. Fewer used cars available for resale in a rapidly expanding market equals climbing prices.