New software can identify you from your online habits

Paul Marks:

F YOU thought you could protect your privacy on the web by lying about your personal details, think again. In online communities at least, entering fake details such as a bogus name or age may no longer prevent others from working out exactly who you are.
That is the spectre raised by new research conducted by Microsoft. The computing giant is developing software that could accurately guess your name, age, gender and potentially even your location, by analysing telltale patterns in your web browsing history. But experts say the idea is a clear threat to privacy – and may be illegal in some places.
Previous studies show there are strong correlations between the sites that people visit and their personal characteristics, says software engineer Jian Hu from Microsoft’s research lab in Beijing, China. For example, 74 per cent of women seek health and medical information online, while only 58 per cent of men do. And 34 per cent of women surf the internet for information about religion, whereas 25 per cent of men do the same.

The Visible Man

Clive Thompson:

Hasan Elahi whips out his Samsung Pocket PC phone and shows me how he’s keeping himself out of Guantanamo. He swivels the camera lens around and snaps a picture of the Manhattan Starbucks where we’re drinking coffee. Then he squints and pecks at the phone’s touchscreen. “OK! It’s uploading now,” says the cheery, 35-year-old artist and Rutgers professor, whose bleached-blond hair complements his fluorescent-green pants. “It’ll go public in a few seconds.” Sure enough, a moment later the shot appears on the front page of his Web site, TrackingTransience.net.
There are already tons of pictures there. Elahi will post about a hundred today — the rooms he sat in, the food he ate, the coffees he ordered. Poke around his site and you’ll find more than 20,000 images stretching back three years. Elahi has documented nearly every waking hour of his life during that time. He posts copies of every debit card transaction, so you can see what he bought, where, and when. A GPS device in his pocket reports his real-time physical location on a map.