Ryan Underwood:

For 80 years, groundbreaking aesthetics coupled with sci-fi features, such as a CD player that opens with the wave of a hand, or self-equalizing speakers, have given B&O products a magical quality that transcends the stylistic comings and goings of competitors. In the eyes of B&O’s brain trust, making that happen boils down to a shocking, and shockingly simple, strategy: Design always wins.

“Personally, I have no influence on design,” says B&O CEO Torben Ballegaard Sorensen, an always smiling, somehow exquisitely tan, square-jawed Dane. In other words, Sorensen, despite his business acumen (or because of it), serves as little more than a steward whose task it is to ensure that B&O’s design process continues unfettered, as it has since the 1960s. Sorensen runs the company’s operations, but he hands over control of product development and design to one superdominant personality–a freelance designer, no less.