All the links you’ll need to follow the conversation regarding Friday evenings tilt between the University of Wisconsin (UW) Badgers and NC State. alltheweb | Clusty | Google | MSN | Teoma | Yahoo
Daily Archives: March 22, 2005
Viral Marketing
Every company we’ve spoken to already has somebody working on this,” said Andy Sernovitz, CEO of the Word of Mouth Marketing Association, or WOMMA. “It’s called different things — viral, buzz, customer satisfaction. But in the four months since we started, we’ve got 60 corporate members, and 3,000 people on our mailing list.”
Call it what you like, marketers of all kinds have been increasingly looking for ways to take advantage of the speed at which information moves today and the power that can come from people passing on their impressions, recommendations or referrals of products or services.
This is not something that can be manufactured – though many will try. Rather, it’s only successful when spontaneous and genuine….
Diesel Hybrids on the way
Vehicles with diesel engines typically get 25 to 30 percent more miles to the gallon than their gasoline counterparts, according to Charlie Freese, executive engineering director at GM Powertrain. Freese said the many factors that make diesel engines more efficient include operating unthrottled and more efficient oxidizing of fuel. Diesel engines also have a higher compression ratio, and the heavier diesel fuel has a higher energy density, according to Freese