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September 30, 2007

Quad's specialty is green

From an article by Joel Dresand in the Milwaukee Journal Sentinel:

Sussex - Green is not a primary color in the blue-yellow-red logo of Quad/Graphics Inc. But it is fundamental to the Quad culture, says Joel Quadracci, president and chief executive officer, of the printing company.

When Deloitte & Touche recognizes Quad for "Going Green," as part of the Wisconsin 75 honors this week, it will acknowledge an environmental ethic that's ingrained in the company, Quadracci says. . . .

In its application for the Deloitte award, Quad cataloged some of its environmental efforts including:

• Reducing air emissions from its web offset pressrooms by 62% since 1992, even while increasing print impressions by 96% and expanding from six plants to 10.

• Reducing waste ink by 74% since 1989, despite a 317% increase in production.

• Reducing electricity consumption by 6% through energy-efficient lighting, preventing the emission of 28,000 tons of carbon dioxide a year, the equivalent of planting 6,903 trees.

"Most of it's a way of doing business," Quadracci says. "I guess you could call it a built-in ethic that is in the culture, but it's something that we've always known and done."

Posted by Ed Blume at September 30, 2007 3:24 PM

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