Dairy Industry Crushes Innovator Who Bested Price-Control System

Fascinating, by Dan Morgan, Sarah Cohen and Gilbert Gaul:

In the summer of 2003, shopers in Southern California began getting a break on the price of milk.

A maverick dairyman named Hein Hettinga started bottling his own milk and selling it for as much as 20 cents a gallon less than the competition, exercising his right to work outside the rigid system that has controlled U.S. milk production for almost 70 years. Soon the effects were rippling through the state, helping to hold down retail prices at supermarkets and warehouse stores.

That was when a coalition of giant milk companies and dairies, along with their congressional allies, decided to crush Hettinga’s initiative. For three years, the milk lobby spent millions of dollars on lobbying and campaign contributions and made deals with lawmakers, including incoming Senate Majority Leader Harry M. Reid (D-Nev.).

Last March, Congress passed a law reshaping the Western milk market and essentially ending Hettinga’s experiment — all without a single congressional hearing.

“They wanted to make sure there would be no more Heins,” said Mary Keough Ledman, a dairy economist who observed the battle.

At the end, participants said, Reid was plainly exasperated. “I’m not listening to any more of this,” he said. “I’m out of here.”

Reid made his move on Dec. 16, with the Senate chamber nearly empty. He brought up the milk bill, which passed a few minutes later by “unanimous consent,” a procedure that requires no debate or roll call vote if both political parties agree. Reid and Kyl said in recent statements that their goal was to level the playing field for milk producers.

Our elected officials at work.

Imogen Heap’s Playlist Suggestions

Winter Miller:

THE British synth-pop singer-songwriter Imogen Heap is a devotee of found sounds. Her do-it-yourself music uses the noises of trains, thumping metal gates and cardboard carpet tubes as well as orchestral spirals of harps and trumpets. Though a pianist at heart, she embraces the blips of electronica and computer-programmed, multitracked vocals. Ms. Heap, who contributed silky, metallic vocals when she was part of the alt-pop duo Frou Frou, has done well with her second solo album, “Speak for Yourself” (Megaphonic/RCA Victor), which appeared last year. Songs from it continue to pop up on film and television soundtracks (most recently “The Last Kiss,” “The O.C.,” “The Chronicles of Narnia,” “CSI” and “Six Feet Under”). Ms. Heap, 29, is touring the United States through December. She recently spoke by telephone with Winter Miller about what she’s listening to now.

Iraq Update

Fabius Maximus“:

To some, defeat implies a victor. North Vietnam and its allies in the South defeated us thirty years ago. Nothing like that has occurred in Iraq. The collapse of Iraq has no obvious victors. Even Iran might suffer if the instability spreads across the Middle East’s porous borders.


But there are other ways to lose. We’ve found one.

Wal-Mart Culture/Marketing Clash

Two interesting articles on the identity conflict underway (perhaps being resolved?) at Wal-Mart:

  • Michael Barbaro & Stuart Elliott:

    Yesterday, in a surprising rebuke, Wal-Mart overturned Ms. Roehm’s choice to replace the company’s longtime advertising agencies — a decision that puts $580 million worth of marketing up for grabs again, two months after the original search process ended.

    Her departure has roiled Madison Avenue and sent several major agencies scrambling to dust off their marketing plans for the nation’s largest retailer.

    At the heart of the controversy, everyone agreed, is a culture clash. Ms. Roehm, a 35-year-old rising star who won acclaim in advertising circles for her work in the automobile industry, was never at home within the painstakingly modest by-the-books culture of Wal-Mart.

  • Michael Barbaro & Stuart Elliott:

    t was the kind of bold advertising campaign that Wal-Mart executives agreed was needed to attract style-hungry consumers: a series of commercials featuring two sisters — one a regular Wal-Mart shopper, the other not — trying to redecorate their homes.

    In commercials set to run throughout this holiday season, the sisters were to discover that Wal-Mart offers a lot more than low prices.

    But in July, as gasoline prices spiked, senior executives abruptly scrapped plans for the so-called sisters campaign, sending a marketing team led by Julie Roehm scrambling to create a replacement, according to people involved in the process. The reason was that the ads did not focus enough on low prices.

Web Investment Bubble: 61 Video Hosting Companies

Phil Harvey:

I’m pleased to offer this latest revision of the Web Video Cheat Sheet, a quick and dirty guide to sharing videos online. I’m in the process of compiling another report that examines a specific facet of the video sharing experience (more on that later). Meanwhile, I couldn’t wait to get this 61-site overview out there so folks can figure out the best place to host their most memorable (drunken) holiday moments.

AT&T: No Fiber to the Home

Well, we Wisconsinites subject to AT&T’s new monopoly can pound sand. No fiber for us…. Reuters:

“Our view at this point is that we’re not going to have go ‘fiber to the home.’ We’re pleased with the bandwidth that we’re seeing over copper,” Chief Financial Officer Richard Lindner told a Credit Suisse conference.

“On average, at this point, we’re producing about 25 megabits (per second). But in many many locations, we’re producing substantially more than that.”

Nice to see the status quo – standing still while the rest of the world moves on.

A New Goofy Short: “How to Install Your Home Theater”


Charles Solomon:

It is not surprising that Mr. Lasseter is using short films to train and test the artists: he and his fellow Pixar animators spent almost 10 years making shorts, learning how to use computer graphics effectively before they made “Toy Story” and the string of hits that followed. Pixar continues to produce a cartoon short every year, and has won Oscars for the shorts “Tin Toy,” “Geri’s Game” and “For the Birds.”

Four new shorts are in development at Disney: “The Ballad of Nessie,” a stylized account of the origin of the Loch Ness monster; “Golgo’s Guest,” about a meeting between a Russian frontier guard and an extraterrestrial; “Prep and Landing,” in which two inept elves ready a house for Santa’s visit; and “How to Install Your Home Theater,” the return of Goofy’s popular “How to” shorts of the ’40s and ’50s, in which a deadpan narrator explains how to play a sport or execute a task, while Goofy attempts to demonstrate — with disastrous results. The new Goofy short is slated to go into production early next year.

I’ve long enjoyed short films. Clusty has more.