General Motors Death Watch

Robert Farago:

It’s increasingly obvious that this necessary (not to say inevitable) “restructuring” will have to wait until GM goes under. The General’s generals made that clear when they reacted to Turnaround King Jerry York’s suggestion that GM should deep-six or sell their Saab and Hummer brands. GM execs dismissed the idea with the PR equivalent of a derisive snort. Marketing Maven Monster Mark LaNeve, a man whose comments about GM’s pricing strategy sound a lot like a snake-handler speaking in tongues, assured the press that “all GM’s brands will eventually be profitable.” Bet your bottom dollar? Done. GM has mortgaged its future on baseless brand optimism.

Harsh. We’ll see how it plays out.

How To Foil Search Engine Snoops

Ryan Singel:

On Thursday, The Mercury News reported that the Justice Department has subpoenaed search-engine records in its defense of the Child Online Protection Act, or COPA. Google, whose corporate credo famously includes the admonishment “Don’t Be Evil,” is fighting the request for a week’s worth of search engine queries. Other search engines have already complied.

The government isn’t asking for search engine users’ identifying data — at least not yet. But for those worried about what companies or federal investigators might do with such records in the future, here’s a primer on how search logs work, and how to avoid being writ large within them.

Google’s data mining tools are not without controversy. Battelle has more here.

Adults Can Take Steps to Delay Alzheimer’s

Christine Dell’amore:

Older adults who exercise at least three times a week keep their minds sharper as they age, a new study shows.

Researchers at Group Health Cooperative in Seattle found that regular exercise, in as little as 15 minute intervals, can delay the onset of dementia and Alzheimer’s disease in adults over 65. Their study offers the most conclusive evidence to date that physical activity can help stem the degenerative diseases.

iPod Personal Trainer

Catherine St. Louis:

But that was before she tried MP3 workouts. Taking advantage of sale prices last January at www.cardiocoach.com, she downloaded the first three volumes of a five-part series. Cardio Coach audios are designed to be used during any kind of cardiovascular exercise: running, stair climbing, even walking. For 30 to 60 minutes Sean O’Malley, the personal trainer who created the programs, offers encouragement as he guides the listener through a series of sprints – and for those exercising on machines, hills – that alternate with easier periods. Original music accompanies the ebb and flow of the intervals.