Weighty Marketing Matters

Ben McConnell:

During the past month, I received 14 pounds of catalogs in the mail. That’s roughly a half-pound per day.
I didn’t ask to receive any of them, either, a claim my postal carrier could hardly be blamed to question.
Yet companies well-known, and some of them not, sent me at least one, sometimes two, three or more catalogs between Nov. 21 and Dec. 22, 2005.

Fascinating: John Diebold Obituary

Jennifer Bayot:

Mr. Diebold (pronounced DEE-bold) made a career of recognizing relevant advances in technology and explaining them to the likes of A.T. & T., Boeing, Xerox and I.B.M. Through books, speeches and his international consulting firm, Mr. Diebold persuaded major corporations to automate their assembly lines, store their records electronically and install interoffice computer networks.
In 1961 he and his firm, the Diebold Group, designed an electronic network to link account records at the Bowery Savings Bank in New York. Rather than being updated after hours, the records immediately reflected both deposits and withdrawals and were available to any teller. Customers could then bank at any branch and at any window.
Another data network eliminated much of Baylor University Hospital’s paperwork in departments like accounting, inventory, payroll and purchasing. More important to Mr. Diebold, the system made medical records and statistics available to researchers in electronic form, permitting studies that were otherwise too daunting. The American Hospital Association embraced the project, and hundreds of other institutions created data systems modeled on it.

A Window into Nature

Fascinating: Rivers and Tides:

This amazing documentary from Thomas Riedelsheimer won the Golden Gate Award Grand Prize for Best Documentary at the 2003 San Francisco International Film Festival. The film follows renowned sculptor Andy Goldsworthy as he creates with ice, driftwood, bracken, leaves, stone, dirt and snow in open fields, beaches, rivers, creeks and forests. With each new creation, he carefully studies the energetic flow and transitory nature of his work.

Internet, Weblogs and Local Politics

Two articles on the rising influence of the net and blogs on local politics:

  • Ron Fournier:

    Frustrated by government and empowered by technology, Americans are filling needs and fighting causes through grass-roots organizations they built themselves – some sophisticated, others quaintly ad hoc. This is the era of people-driven politics.

    People are just beginning to realize how much power they have,” said Chris Kofinis, a Democratic consultant who specializes in grass-roots organizing via the Internet.

  • Greg Borowski:

    Now, with Wisconsin on the eve of a major campaign year, state candidates will be confronted for the first time with a growing network of political blogs, many on the feisty side.
    Even avid bloggers acknowledge that when it comes to reaching voters, particularly undecided ones, their power pales in comparison to newspapers and the rest of the mainstream media (The MSM in bloghand).

I think Borowski overstate’s the MSM’s influence. One must keep in mind the general population’s views of mainstream media (typically, not great, largely, I think due to the often cozy relationship between big media and big politics) and the small number of people who actually vote.

Change will occur, but it will be local and net driven. Perhaps in future decades, the grassroots activism will make a difference on the state and national scene.

E-170/190: A bit more comfort for small(er) city air travel


The United Express E-170 was a rather pleasant surprise. I flew this 70 seat jet several times recently and found that I could:

  • Stand Up Straight (impossible in some of the smaller 50 seat jets)
  • Get some work done
  • Walk a bit

Jetblue has ordered a bunch of the slighter larger E-190’s. We’ll see more of these, likely direct to Madison.

One of the worst travel experiences of the past year was a 3 hop flight to the west coast (including a business stop in the middle) on a 50 seat jet. Rather cramped….

The Lives We Live

Changing planes at O’hare recently, I stood next to an early 20’s woman trying to fly standby to Dayton, Ohio. I discovered that she structured work to support her travel wants.

My fellow traveller said that she joined the Air Force out of High School to “see the world”. The Air Force promptly sent her to Dayton, Ohio for the length of her tour. Now in the AF reserves, she works part time for United Airlines loading bags at the Dayton Airport and for the local Marriott hotel (also part time). These jobs provide incredible travel benefits – unless one cannot obtain a timely seat.

The recent fruits of her work?

  • 7 Days skiing in Switzerland while staying at a local Marriott.
  • A few days on Oahu, again at a Marriott
  • Hong Kong, checking out that city’s Marriott

I assume these benefits make up for the cold nights loading bags on to 737’s at DAY.

Merry Christmas!

Barry Ritholtz says stuff doesn’t make us happy.