When he died in 1848, John Jacob Astor was America’s richest man, leaving a fortune of $20 million that had been earned mainly from real estate and fur trading. Despite his riches, Astor’s business was mainly a one-man show. He employed only a handful of workers, most of them clerks. This was typical of his time, when the farmer, the craftsman, the small partnership and the independent merchant ruled the economy. Only 50 years later, almost everything had changed. Giant industrial enterprises — making steel, producing oil, refining sugar and much more — had come to dominate.
The rise of big business is one of the seminal events in American history, and if you want to think about it intelligently, you consult historian Alfred D. Chandler Jr., its pre-eminent chronicler. At 88, Chandler has retired from the Harvard Business School but is still churning out books and articles. It is an apt moment to revisit his ideas because the present upheavals in business are second only to those of a century ago.
Until Chandler, the emergence of big business was all about titans. The Rockefellers, Carnegies and Fords were either “robber barons” whose greed and ruthlessness allowed them to smother competitors and establish monopolistic empires. Or they were “captains of industry” whose genius and ambition laid the industrial foundations for modern prosperity. But when Chandler meticulously examined business records, he uncovered a more subtle story. New technologies (the railroad, telegraph and steam power) favored the creation of massive businesses that needed — and, in turn, gave rise to — superstructures of professional managers: engineers, accountants and supervisors.