Okay, Google gamblers. This one’s going to be interesting.
On the one hand, Google’s modest deceleration last quarter suggests that the company is going to once again deliver (relatively) ho-hum results and disappoint investors conditioned to expect the astounding. It takes a long time for a supertanker to change speeds or course, and, last quarter, anyway, it did seem that the Google supertanker was finally beginning to slow down. This diagnosis seemed confirmed by possible canary-in-the-coalmine announcements from advertisers who were cutting back on search spending because prices had gotten out of hand. And then there was CFO George Reyes’ lucid mid-quarter explanation of why growth had slowed in Q4–because previous growth had been accelerated by a monetization program that had now run its course. This convincing explanation kneecapped the stock for the eight hours it took for the company to issue a press release that said, effectively, George was wrong.