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Day May 21, 2005

Pepsi’s Interesting Mea Culpa

The company that Don Kendall built and Roger Enrico grew has an interesting PR problem.
Pepsico President Indra Nooyi delivered a controversial commencement speech at Columbia Business School. Pepsi has been backtracking ever since on their corporate website.

I wonder what would have happened to a local truck driver who might have given a similar speech to a High School’s graduating class, or perhaps a mid level manager speaking at a regional business conference? Somehow, I think they would be looking for something else to do. Background on her speech via google. BusinessWeek posted Nooyi’s remarks. Diane Brady refers to Nooyi’s inept analogy.

Sugar Water….