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John Moore sips and summarizes Pepsi Spice, proving once again that it is rare for large organizations to truly create new products (rather than simply repackaging an existing one). My guess is that most of the time and money went into packaging/marketing/ad agencies rather than the product. The entire soft drink process is fascinating….
Eric Nalder has written a fascinating series on boating tax loopholes. Via taxprof.
The 30-second commercial is dying, according to In-Stat/MDR (http://www.instat.com). And while its death is not imminent, the high-tech market research firm believes that both broadcast networks and the advertising community are faced with the stark reality of a future without it, or at least a world where its effectiveness is continually diminishing.
U2 is almost alone now among rock bands in its determination to merge lofty ambition and pop impact. With songs that determinedly blur divine and earthly love, seeking grace as often as romance, the band doesn’t pander to vulgar impulses. Yet U2 has no interest in being a hipsters’ cult band; it has always aimed for audiences that can fill arenas, where its music is most at home.