Jason Kiley of wishoops.net reported Friday that Madison Memorial basketball player Wesley Matthews will attend Marquette. This is interesting in several ways:

• Local TV Station Channel 3 credited this site as the source for their Friday evening report
• Jon Masson, Wisconsin State Journal Sports columnist referred only to a “A state basketball Web site” in his article on the subject. If the subject is worth an article, it is certainly right to link to the site!
• The site provides a substantial amount of content, far more than the old media types. I wish them well!
• Interestingly, the Milwaukee Journal-Sentinel is silent on the matter this Saturday morning.

This article, and the old media’s handling is a great example of what Jeff Jarvis refers to as the disintermediation of authority. Advertising revenues will follow over time. The Economist covered this recently (subscription required).