Interesting look at unconventional marketing (from book of joe)
The Comme des Garcons Guerilla Store flouts conventional wisdom in almost every way. Said Nancy Koehn, a professor at Harvard Business School, “Guerilla marketing is the wave of the future. Red Bull and Trader Joe’s have built their followings by word of mouth.”
from doc searls….
UPDATE: Lee Sensenbrenner writes about last night’s “tense” board meeting.
Doug Erickson writes:
Carol Carstensen suggested Monday that the board seek an independent analysis of the school district’s administrative costs as it mulls $10 million in proposed cuts (on a 300+m budget).
Specifically, Carstensen said she’s heard concern from the public about the cost of the district’s administrators.
School Board President Bill Keys said he’s not sure the board can cut much more from the administration.
“You still need to buy supplies and cut checks,” Keys said. “There are things that have to be done.”
Keys is correct that some of these things must be done. Perhaps there are better ways, including further automation, outsourcing to local businesses or simply eliminating some processes.