AFSCME TV Ad

The Wisconsin AFSCME chapter ran TV ads during tonight’s UW-Illinois Men’s Basketball game (The Badgers lost in Champaign).
Rather than spending money on TV (expensive and fewer viewers every day), why don’t they tell their story online via weblog(s), email lists and search engine placements?
UPDATE: Toyota announced an exclusive auto sponsorship deal with Ebay. There are many marketing/pr and community opportunities on the internet.

Cooks Illustrated

In 1979, Christopher Kimball was a gangly 28-year-old getting ready to launch a food magazine out of the garage of his Weston, Conn., home. He didn’t have much experience at publishing; he didn’t have much training as a cook. What he did have was $110,000 raised from investors, a stubborn dedication to home cooking and a shrewd business sense that his ideas would eventually pay off.
Twenty five years later, they have. Kimball, who at 53 is still gangly and stubborn, heads up a publishing empire that racked up $25 million in sales last year, thanks to its flagship, advertising-free, magazine Cook’s Illustrated, a bimonthly that has turned obsessive recipe testing into a gold mine. In the past five years, the magazine has expanded its success with a spinoff public television show, “America’s Test Kitchen,” plus two subscription Web sites (cooksillustrated.com and americastestkitchen.com), and a steady flow of cookbooks. Washington Post