{"id":960,"date":"2005-01-20T18:45:51","date_gmt":"2005-01-20T18:45:51","guid":{"rendered":"http:\/\/zmetro.com\/?p=960"},"modified":"2005-01-20T18:45:51","modified_gmt":"2005-01-20T18:45:51","slug":"sales_skills_10","status":"publish","type":"post","link":"https:\/\/www.zmetro.com\/?p=960","title":{"rendered":"Sales Skills 101"},"content":{"rendered":"<p><img decoding=\"async\" src=\"http:\/\/www.cluetrain.com\/dillo2.jpg\"><br \/>\nSurviving a meeting today, I recalled the essential skill that makes a great salesperson: the ability to listen, sometimes for extensive periods of time.   I&#8217;m always amazed when a person selling something can&#8217;t be bothered to actually listen to what the buyer has to say (another way one might put this, when the cluetrain made a stop, they failed to board).<br \/>\nIt can be difficult, for sure.  I remember one meeting, where there was 3 or 4 minutes of silence.   Anyone involved in sales and marketing should become familiar with the term markets are conversations.  Learn more at the <a href=\"http:\/\/www.cluetrain.com\/\">cluetrain<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Surviving a meeting today, I recalled the essential skill that makes a great salesperson: the ability to listen, sometimes for extensive periods of time. I&#8217;m always amazed when a person selling something can&#8217;t be bothered to actually listen to what the buyer has to say (another way one might put this, when the cluetrain made [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,3],"tags":[],"_links":{"self":[{"href":"https:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/posts\/960"}],"collection":[{"href":"https:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=960"}],"version-history":[{"count":0,"href":"https:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/posts\/960\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=960"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=960"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=960"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}