{"id":8351,"date":"2020-11-26T11:40:19","date_gmt":"2020-11-26T17:40:19","guid":{"rendered":"https:\/\/www.zmetro.com\/?p=8351"},"modified":"2020-11-26T11:40:20","modified_gmt":"2020-11-26T17:40:20","slug":"facebooks-latest-error-shakes-advertisers-confidence","status":"publish","type":"post","link":"https:\/\/www.zmetro.com\/?p=8351","title":{"rendered":"Facebook\u2019s Latest Error Shakes Advertisers\u2019 Confidence"},"content":{"rendered":"<p><a href=\"https:\/\/www.wsj.com\/articles\/facebooks-latest-error-shakes-advertisers-confidence-11606346927\">Alexandra Bruell and Sahil Patel<\/a>:<\/p>\n<blockquote><p>Facebook Inc. is offering millions of dollars in credits to some advertisers after discovering a glitch in a tool that tells advertisers how effective their ads may be in driving results, such as getting consumers to download an app or purchase a product.<\/p><\/blockquote>\n<blockquote><p>Facebook\u2019s \u201cconversion lift\u201d tool overestimated some campaign results for 12 months, the company quietly told its advertisers this month. The glitch skewed data that advertisers use to decide how much money to spend with the company.<\/p><\/blockquote>\n<blockquote><p>It isn\u2019t the first problem Facebook has discovered in its systems to measure advertisers\u2019 campaigns, and it is not likely to dent Facebook\u2019s ad revenue. But some ad buyers said the latest gaffe has hurt confidence in the company\u2019s metrics at a time when many businesses are navigating the pandemic by trying to cut costs and make sure their ad spending performs.<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Alexandra Bruell and Sahil Patel: Facebook Inc. is offering millions of dollars in credits to some advertisers after discovering a glitch in a tool that tells advertisers how effective their ads may be in driving results, such as getting consumers to download an app or purchase a product. Facebook\u2019s \u201cconversion lift\u201d tool overestimated some campaign [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/posts\/8351"}],"collection":[{"href":"https:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=8351"}],"version-history":[{"count":1,"href":"https:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/posts\/8351\/revisions"}],"predecessor-version":[{"id":8352,"href":"https:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/posts\/8351\/revisions\/8352"}],"wp:attachment":[{"href":"https:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=8351"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=8351"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=8351"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}