{"id":8194,"date":"2020-08-15T10:14:23","date_gmt":"2020-08-15T16:14:23","guid":{"rendered":"https:\/\/www.zmetro.com\/?p=8194"},"modified":"2020-08-15T11:16:52","modified_gmt":"2020-08-15T17:16:52","slug":"forward-fest-2020-in-a-park","status":"publish","type":"post","link":"https:\/\/www.zmetro.com\/?p=8194","title":{"rendered":"Forward Fest 2020: in a Park"},"content":{"rendered":"

Madison’s Forward Fest 2020 is largely online, which is a big change and in many ways unfortunate from previous years. <\/p>\n

Thinking different, Eric Lynn and I hosted a small event on “Brand Building: 2020+” at the obscure but serene Harvey Schmidt Park. <\/p>\n

Eric kindly shared his brand, experience and collaborative work in the retail and digital bike space via RideSpot<\/a>. <\/p>\n

I mentioned a few post covid brand experiences:<\/p>\n

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  1. The consistently great digital shopping and fulfillment experience that Menards has managed to pull off.

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  2. A retailer friend struggling with massive process changes from physical store sales to online and other channels.

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  3. Generally terrible healthcare interactions.<\/ol>\n

    An impressive designer shared several tales on brand building for restaurants and churches, including a fascinating segway on menu aesthetics and how the approaches differ between physical and digital experiences. We also discussed the utility of text and visual content.<\/p>\n

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    Yet – for perspective – three cranes enjoyed the beautiful day along with a fisherman perhaps 20′ away. <\/p>\n

    P.S. The menu discussion reminded me of Nicholas Lander’s interesting book<\/a>: “On the Menu. The worlds’ Favorite Piece of Paper”<\/p>\n

    Forward Fest<\/a><\/p>\n

    Menards iOS<\/a> and Android<\/a> apps.<\/p>\n

    Airdrop trumps $40B Taxpayer Medical Record Subsidies<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

    Madison’s Forward Fest 2020 is largely online, which is a big change and in many ways unfortunate from previous years. Thinking different, Eric Lynn and I hosted a small event on “Brand Building: 2020+” at the obscure but serene Harvey Schmidt Park. Eric kindly shared his brand, experience and collaborative work in the retail and […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"_links":{"self":[{"href":"https:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/posts\/8194"}],"collection":[{"href":"https:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=8194"}],"version-history":[{"count":11,"href":"https:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/posts\/8194\/revisions"}],"predecessor-version":[{"id":8205,"href":"https:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/posts\/8194\/revisions\/8205"}],"wp:attachment":[{"href":"https:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=8194"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=8194"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=8194"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}