{"id":7955,"date":"2020-04-08T08:30:44","date_gmt":"2020-04-08T14:30:44","guid":{"rendered":"https:\/\/www.zmetro.com\/?p=7955"},"modified":"2020-04-08T08:30:44","modified_gmt":"2020-04-08T14:30:44","slug":"facebook-spies-on-us-but-not-by-recording-our-calls-heres-how-the-social-network-knows-everything","status":"publish","type":"post","link":"https:\/\/www.zmetro.com\/?p=7955","title":{"rendered":"Facebook spies on us but not by recording our calls. Here&#8217;s how the social network knows everything"},"content":{"rendered":"<p><a href=\"https:\/\/www.usatoday.com\/story\/tech\/2020\/03\/04\/facebook-not-recording-our-calls-but-has-other-ways-snoop\/4795519002\/\">Jefferson Graham<\/a>:<\/p>\n<blockquote><p>It&#8217;s a given that Facebook is listening in on our conversations, right?<\/p>\n<p>That&#8217;s how the social network can follow up on our real-world conversations about products with ads that show up in our News Feed. <\/p>\n<p>Wrong, says Gennie Gebhart, a research director for the Electronic Frontier Foundation, who has studied Facebook&#8217;s targeting efforts. <\/p>\n<p>&#8220;They don&#8217;t have to listen,&#8221; she says. &#8220;For Facebook to use voice detection, to find keywords and then map them onto ad preferences, that\u2019s Stone Age targeted advertising technology. There\u2019s much more nefarious and evasive methods and much more invisible methods available to them.&#8221; <\/p>\n<p>She mentions location tracking as a case in point. This is the feature in which Facebook  \u201ccan tell who you are and what you\u2019ve recently purchased,\u201d she says. <\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Jefferson Graham: It&#8217;s a given that Facebook is listening in on our conversations, right? That&#8217;s how the social network can follow up on our real-world conversations about products with ads that show up in our News Feed. Wrong, says Gennie Gebhart, a research director for the Electronic Frontier Foundation, who has studied Facebook&#8217;s targeting efforts. [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"_links":{"self":[{"href":"https:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/posts\/7955"}],"collection":[{"href":"https:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=7955"}],"version-history":[{"count":1,"href":"https:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/posts\/7955\/revisions"}],"predecessor-version":[{"id":7956,"href":"https:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/posts\/7955\/revisions\/7956"}],"wp:attachment":[{"href":"https:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=7955"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=7955"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=7955"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}