{"id":7898,"date":"2020-03-24T20:48:27","date_gmt":"2020-03-25T02:48:27","guid":{"rendered":"https:\/\/www.zmetro.com\/?p=7898"},"modified":"2020-03-24T20:48:27","modified_gmt":"2020-03-25T02:48:27","slug":"the-first-mba-course-on-the-longevity-economy","status":"publish","type":"post","link":"https:\/\/www.zmetro.com\/?p=7898","title":{"rendered":"The First MBA Course on the Longevity Economy"},"content":{"rendered":"\n<p><a href=\"https:\/\/www.nextavenue.org\/first-mba-class-longevity-economy\/\">Carol Hymowitz<\/a><\/p>\n\n\n<p>\n  <blockquote>A sneaker designed for runners who want to move slowly, rather than sprint. An app that helps caregivers keep track of their schedules and communicate easily with their older clients. A company that helps retirees who want to reenter the labor force \u2014 and encourages employers to give them a chance.<\/blockquote>\n  <blockquote>These are just a few of the existing products and services that MBA students analyzed in a new Stanford Graduate School of Business course, \u201cLongevity: Business Implications and Opportunities.\u201d The course \u2014 likely the first given on the subject of the longevity economy at a business school \u2014 explored why business executives and entrepreneurs should focus on the 50+ demographic.<\/blockquote>\n  <blockquote>\u201cWhether you want to launch a start-up or work for a large established company, the longevity market is a huge and still mostly overlooked opportunity,\u201d said Robert Chess,&nbsp; a business school lecturer and serial entrepreneur who co-taught the course this winter with Laura Carstensen, director of the Stanford Longevity Center.<\/blockquote>\n<\/p>","protected":false},"excerpt":{"rendered":"<p>Carol Hymowitz A sneaker designed for runners who want to move slowly, rather than sprint. An app that helps caregivers keep track of their schedules and communicate easily with their older clients. A company that helps retirees who want to reenter the labor force \u2014 and encourages employers to give them a chance. These are [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/posts\/7898"}],"collection":[{"href":"https:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=7898"}],"version-history":[{"count":1,"href":"https:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/posts\/7898\/revisions"}],"predecessor-version":[{"id":7899,"href":"https:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/posts\/7898\/revisions\/7899"}],"wp:attachment":[{"href":"https:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=7898"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=7898"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=7898"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}