{"id":769,"date":"2004-11-23T00:03:40","date_gmt":"2004-11-23T00:03:40","guid":{"rendered":"http:\/\/zmetro.com\/?p=769"},"modified":"2004-11-23T00:03:40","modified_gmt":"2004-11-23T00:03:40","slug":"oscar_meyer_for","status":"publish","type":"post","link":"https:\/\/www.zmetro.com\/?p=769","title":{"rendered":"Oscar Mayer For Sale?"},"content":{"rendered":"<p><a href=\"http:\/\/www.businessweek.com\/magazine\/content\/04_48\/b3910058_mz011.htm\">Michael Arndt writes<\/a> about Oscar Mayer parent Kraft Foods (itself part of Altria Group) rationalization plans (which include asset sales):<\/p>\n<blockquote><p><i>Now Deromedi is evaluating which brands to auction off next. As with the sale of Altoids and Life Savers to Wrigley, he&#8217;ll look at secondary brands or those where Kraft lacks the clout with retailers to turn things around. Analysts and consultants figure <b>Oscar Mayer<\/b> is most likely. Despite being the leader in bacon, hot dogs, and luncheon meats in the U.S., with $2.1 billion in annual sales, it has been losing out to cheaper store brands and has little brand recognition overseas. Kraft&#8217;s $1.2 billion-a-year Post cereals division, a distant No. 3 that also is ceding market share, could also be on the block. Michael A. Crowe, a senior managing director of Mesirow Financial, which owns 200,000 Kraft shares, hopes the sales come soon. &#8220;It&#8217;s not long overdue,&#8221; he says. &#8220;But it is overdue.&#8221;<\/i><\/p><\/blockquote>\n<p>  This could be a rather big deal for Madison.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Michael Arndt writes about Oscar Mayer parent Kraft Foods (itself part of Altria Group) rationalization plans (which include asset sales): Now Deromedi is evaluating which brands to auction off next. As with the sale of Altoids and Life Savers to Wrigley, he&#8217;ll look at secondary brands or those where Kraft lacks the clout with retailers [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"_links":{"self":[{"href":"https:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/posts\/769"}],"collection":[{"href":"https:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=769"}],"version-history":[{"count":0,"href":"https:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/posts\/769\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=769"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=769"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=769"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}