![](\"https:\/\/www.zmetro.com\/photos\/2019\/08\/nikon_firmware20.jpg\")
<\/a><\/center><\/p>\nNikon. Oh, Nikon.<\/p>\n
I’ve owned and used 6006, 8008, N80, E2, E2n, D1, D1x, D2H, D3 and D500 camera bodies along with interesting lenses, including the 17-35, various fisheyes and some long glass. <\/p>\n
The “Firmware 2.0” text presence in an advertisement (!) illustrates the enormous challenge firms face as software eats the world<\/em> [3] if not them.<\/p>\n Modern cameras and lenses are incredibly capable, assuming a customer masters confusing menus and buttons and manages via a miracle<\/em> to connect their iPhone. Sony’s iOS app, to choose just one example, is an embarrassment that diminishes the utility of their cameras. <\/p>\n The iPhone, too, is a remarkable camera, supported by best in class hardware, software and a platform where developers create interesting combinations, such as the Spectre app [4].<\/p>\n Can the traditional camera and lens brands compete in a software eats everything world? [5] <\/p>\n I wish I was more optimistic.<\/p>\n P.S. Nikon’s Tokyo Museum is worth a visit. Tap to explore in amuz<\/a>.<\/p>\n 1. Flickr’s camera beauty contest<\/a>.<\/p>\n 2. Amazon<\/a> acquired dpreview.com<\/a> in 2007. I find the forums useful, but Amazon’s aesthetic is rather dated. <\/p>\n 3. Why Software is Eating the World<\/a> – Wisconsin native Marc Andreessen.<\/p>\n 4. Spectre’s<\/a> long exposure capability is interesting and very easy to use. A recent capture:<\/p>\n 5. Camera & Imaging Products Association (CIPA) sales reports<\/a>.<\/p>\n<\/a><\/center><\/p>\n<\/a><\/center><\/p>\n