{"id":733,"date":"2004-11-16T00:01:07","date_gmt":"2004-11-16T00:01:07","guid":{"rendered":"http:\/\/zmetro.com\/?p=733"},"modified":"2004-11-16T00:01:07","modified_gmt":"2004-11-16T00:01:07","slug":"the_declinging","status":"publish","type":"post","link":"https:\/\/www.zmetro.com\/?p=733","title":{"rendered":"The Declinging Value & Utility of 30 Second TV ads"},"content":{"rendered":"

The 30-second commercial is dying<\/a>, according to In-Stat\/MDR (http:\/\/www.instat.com). And while its death is not imminent, the high-tech market research firm believes that both broadcast networks and the advertising community are faced with the stark reality of a future without it, or at least a world where its effectiveness is continually diminishing.<\/i><\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"

The 30-second commercial is dying, according to In-Stat\/MDR (http:\/\/www.instat.com). And while its death is not imminent, the high-tech market research firm believes that both broadcast networks and the advertising community are faced with the stark reality of a future without it, or at least a world where its effectiveness is continually diminishing.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[23],"tags":[],"_links":{"self":[{"href":"https:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/posts\/733"}],"collection":[{"href":"https:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=733"}],"version-history":[{"count":0,"href":"https:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/posts\/733\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=733"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=733"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=733"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}