{"id":6759,"date":"2016-02-03T13:40:04","date_gmt":"2016-02-03T19:40:04","guid":{"rendered":"http:\/\/www.zmetro.com\/?p=6759"},"modified":"2016-02-03T13:40:04","modified_gmt":"2016-02-03T19:40:04","slug":"facebook-and-twitter-users-process-mobile-content-faster","status":"publish","type":"post","link":"https:\/\/www.zmetro.com\/?p=6759","title":{"rendered":"Facebook and Twitter: Users Process Mobile Content Faster"},"content":{"rendered":"<p><A href=\"http:\/\/adage.com\/article\/digitalnext\/facebook-twitter-mobile-content-consumed-differently\/302397\/\">Jeffrey Graham, Fidji Simo<\/a>: <\/p>\n<blockquote><p><i>Seventy-three percent of people in the U.S. say their phone is always with them. And nearly half say that they check their phone more than 30 times a day, with that percentage increasing to 62% for millennials, according to research conducted by Facebook.<br \/>&nbsp;<br \/>&nbsp;But people don&#8217;t just consume a lot of content on mobile devices throughout the day &#8212; they also process it faster. Twitter eye-tracking research has found that across all demographics, people consume content faster on mobile devices than on desktop computers. Facebook testing confirmed this finding: On average, people consume mobile content on Facebook faster than on a desktop (1.7 seconds vs. 2.5 seconds). <br \/>&nbsp;<br \/>&nbsp;Instagram, Twitter and Facebook all also found that scrolling speed varies by age, with younger people moving more quickly through their feeds.<br \/>&nbsp;<br \/>&nbsp;Lightning-fast retention<br \/>&nbsp;Content viewed quickly can still break through and be memorable. Twitter, Instagram and Facebook found that the recall of messages can occur in very short amounts of time &#8212; even in the first second.<\/i><\/p><\/blockquote>\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Jeffrey Graham, Fidji Simo: Seventy-three percent of people in the U.S. say their phone is always with them. And nearly half say that they check their phone more than 30 times a day, with that percentage increasing to 62% for millennials, according to research conducted by Facebook.&nbsp;&nbsp;But people don&#8217;t just consume a lot of content [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/posts\/6759"}],"collection":[{"href":"https:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=6759"}],"version-history":[{"count":1,"href":"https:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/posts\/6759\/revisions"}],"predecessor-version":[{"id":6760,"href":"https:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/posts\/6759\/revisions\/6760"}],"wp:attachment":[{"href":"https:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=6759"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=6759"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=6759"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}