{"id":6217,"date":"2015-01-31T11:43:24","date_gmt":"2015-01-31T17:43:24","guid":{"rendered":"http:\/\/www.zmetro.com\/?p=6217"},"modified":"2015-01-31T11:43:24","modified_gmt":"2015-01-31T17:43:24","slug":"your-shopping-habits-are-one-in-a-million-literally","status":"publish","type":"post","link":"https:\/\/www.zmetro.com\/?p=6217","title":{"rendered":"Your shopping habits are one in a million, literally"},"content":{"rendered":"<p><A href=\"http:\/\/www.theverge.com\/2015\/1\/29\/7945073\/credit-card-metadata-reveals-purchase-history-study\">Adi Robertson<\/a>: <\/p>\n<blockquote><p>If what we watch is a touchy subject, what we buy is even more intimate and revealing. Programs like Facebook Beacon, designed to advertise users&#8217; recent purchases to their friends, have been widely reviled. But the study, published today in Science, isn&#8217;t about personal sharing. It&#8217;s based on testing what the researchers call unicity: the odds that if you know fragments of a person&#8217;s shopping history, you can match them against a much larger amount of data, uncovering everything else they&#8217;ve bought. As it turns out, those odds are very high.<\/p><\/blockquote>\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Adi Robertson: If what we watch is a touchy subject, what we buy is even more intimate and revealing. Programs like Facebook Beacon, designed to advertise users&#8217; recent purchases to their friends, have been widely reviled. But the study, published today in Science, isn&#8217;t about personal sharing. It&#8217;s based on testing what the researchers call [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/posts\/6217"}],"collection":[{"href":"https:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=6217"}],"version-history":[{"count":1,"href":"https:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/posts\/6217\/revisions"}],"predecessor-version":[{"id":6218,"href":"https:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/posts\/6217\/revisions\/6218"}],"wp:attachment":[{"href":"https:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=6217"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=6217"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=6217"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}