{"id":6024,"date":"2014-07-18T20:03:13","date_gmt":"2014-07-19T02:03:13","guid":{"rendered":"http:\/\/www.zmetro.com\/?p=6024"},"modified":"2014-07-18T20:03:13","modified_gmt":"2014-07-19T02:03:13","slug":"zoella-herself-barely-watches-tv-my-generation-at-least-the-ones-i-know-are-like-70-30-youtube","status":"publish","type":"post","link":"https:\/\/www.zmetro.com\/?p=6024","title":{"rendered":"Zoella herself barely watches TV: \u201cMy generation, at least the ones I know, are like 70-30 YouTube\u201d"},"content":{"rendered":"<p><A href=\"http:\/\/www.ft.com\/intl\/cms\/s\/2\/fa5e47c6-0d9b-11e4-815f-00144feabdc0.html\">Jonathan Ford<\/a>:<\/p>\n<blockquote><p>The leading vloggers are a close-knit bunch, often appearing on each other\u2019s channels. This cross-promotion helps to pool audiences. Zoella\u2019s gang includes her boyfriend, her brother Joe (whose blog, now with 2m subscribers, started after hers, she insists) and Marcus Butler. There\u2019s also Louise (aka Sprinkle of Glitter) and Tanya Burr, a make-up artist who beams advice from her Norwich bedroom, and whose diffusion line of cosmetics Zoella has recently recommended on her own vlog. \u201cWe all want to help each other so we can bring all our channels up together,\u201d she says. \u201cThat\u2019s absolutely what social media is all about: sharing.\u201d<br \/>&nbsp;<br \/>&nbsp;I tell Zoella she is known to the advertising world as a \u201ccrowd-sourced people\u2019s champion\u201d and she laughs. \u201cThat\u2019s cool. I hadn\u2019t heard that one before.\u201d But she acknowledges that big brands are lining up to cash in on her popularity. \u201cThey know that there\u2019s a way that YouTubers can connect with an audience that they can\u2019t, even though they\u2019ve got all the money in the world.\u201d An example of her reach is that she has a deal with Unilever, marketing their skincare range to younger users.<br \/>&nbsp;<br \/>&nbsp;Advertisers are said to be willing to pay \u00a320,000 a month for banners on well-known vloggers\u2019 YouTube channels, while \u00a34,000 can change hands for each mention of their product in the video itself (it costs roughly the same for a shout-out on Twitter). Zoella doesn\u2019t like to talk about how much she earns. But, based on the rates commanded by the most successful vloggers, her income from advertising alone could now be running at a rate of several hundred thousand pounds a year.<\/p><\/blockquote>\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Jonathan Ford: The leading vloggers are a close-knit bunch, often appearing on each other\u2019s channels. This cross-promotion helps to pool audiences. Zoella\u2019s gang includes her boyfriend, her brother Joe (whose blog, now with 2m subscribers, started after hers, she insists) and Marcus Butler. There\u2019s also Louise (aka Sprinkle of Glitter) and Tanya Burr, a make-up [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/posts\/6024"}],"collection":[{"href":"https:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=6024"}],"version-history":[{"count":1,"href":"https:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/posts\/6024\/revisions"}],"predecessor-version":[{"id":6025,"href":"https:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/posts\/6024\/revisions\/6025"}],"wp:attachment":[{"href":"https:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=6024"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=6024"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=6024"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}