{"id":5762,"date":"2014-03-07T19:45:34","date_gmt":"2014-03-08T01:45:34","guid":{"rendered":"http:\/\/www.zmetro.com\/?p=5762"},"modified":"2014-03-07T19:45:34","modified_gmt":"2014-03-08T01:45:34","slug":"5-ogilvyisms-that-still-apply-to-digital-media","status":"publish","type":"post","link":"https:\/\/www.zmetro.com\/?p=5762","title":{"rendered":"5 Ogilvyisms That Still Apply to Digital Media"},"content":{"rendered":"<p><A href=\"http:\/\/digiday.com\/agencies\/5-olgilvyisms-that-still-apply-to-digital-media\/\">Saya Weissman<\/a>: <\/p>\n<blockquote><p>Before there was Don Draper, there was David Ogilvy. \u201cThe father of advertising,\u201d as he is sometimes referred to, was all about valuing the consumer\u2019s intelligence, testing and \u201cthe big idea.\u201d He helped forge a new, creative path for advertising in the \u201960s that we now all look back on as the Golden Age of the advertising industry.<br \/>&nbsp;<br \/>&nbsp;Unsurprisingly, a lot of what Ogilvy had to say back then still applies to the industry today \u2014 and it is perhaps even more important to remember some of his soundbites now with technology and the pace of the digital world forcing advertisers to be faster, more agile and more creative in real time.<br \/>&nbsp;<br \/>&nbsp;Here are five David Ogilvyisms \u2014 shown as Don Draper macros, because why not? \u2014 that are still relevant today.<\/p><\/blockquote>\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Saya Weissman: Before there was Don Draper, there was David Ogilvy. \u201cThe father of advertising,\u201d as he is sometimes referred to, was all about valuing the consumer\u2019s intelligence, testing and \u201cthe big idea.\u201d He helped forge a new, creative path for advertising in the \u201960s that we now all look back on as the Golden [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/posts\/5762"}],"collection":[{"href":"https:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5762"}],"version-history":[{"count":1,"href":"https:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/posts\/5762\/revisions"}],"predecessor-version":[{"id":5763,"href":"https:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/posts\/5762\/revisions\/5763"}],"wp:attachment":[{"href":"https:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5762"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5762"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5762"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}