{"id":5351,"date":"2013-08-24T01:03:48","date_gmt":"2013-08-24T13:03:48","guid":{"rendered":"http:\/\/www.zmetro.com\/?p=5351"},"modified":"2013-08-24T06:06:52","modified_gmt":"2013-08-24T12:06:52","slug":"generation-y-cars","status":"publish","type":"post","link":"https:\/\/www.zmetro.com\/?p=5351","title":{"rendered":"Generation Y &#038; Cars"},"content":{"rendered":"<p><A href=\"http:\/\/www.autonews.com\/article\/20130823\/RETAIL\/130829956?template=mobile\">David Barkholz<\/a>: <\/p>\n<blockquote><p>A group of Generation Y members surveyed who had bought a vehicle within three months said they visited on average 3.1 dealerships before buying vs. 2.5 visits for the slightly older Gen Xers and 1.9 for older-still baby boomers.<\/p>\n<p>Helms said millennials tend to be thorough with online and in-store vehicle research, making trips to dealerships a key part of the shopping journey.<\/p>\n<p>But after the experience, they said they were much more likely than their older counterparts to avoid interacting with salespeople in the future for fear of high-pressure sales tactics. Fifty-six percent said so vs. 49 percent for Gen Xers and 37 percent for baby boomers.<\/p>\n<p>Helms said millennials head to dealerships thinking they&#8217;ll have a laidback Apple Store experience and end up not wanting to go back. &#8220;That reflects their dealership experience,&#8221; Helms said.<\/p><\/blockquote>\n<p> Read the <a href=\"http:\/\/www.deloitte.com\/assets\/Dcom-Germany\/Local%20Assets\/Documents\/08_Fertigungsindustrie\/2012\/Annual_Gen_Y_2012_2_web.pdf\">Deloitte Gen Y survey here (PDF)<\/a>. <\/p>\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>David Barkholz: A group of Generation Y members surveyed who had bought a vehicle within three months said they visited on average 3.1 dealerships before buying vs. 2.5 visits for the slightly older Gen Xers and 1.9 for older-still baby boomers. Helms said millennials tend to be thorough with online and in-store vehicle research, making [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/posts\/5351"}],"collection":[{"href":"https:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5351"}],"version-history":[{"count":1,"href":"https:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/posts\/5351\/revisions"}],"predecessor-version":[{"id":5352,"href":"https:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/posts\/5351\/revisions\/5352"}],"wp:attachment":[{"href":"https:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5351"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5351"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5351"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}