{"id":5088,"date":"2013-04-21T10:05:49","date_gmt":"2013-04-21T16:05:49","guid":{"rendered":"http:\/\/www.zmetro.com\/?p=5088"},"modified":"2013-04-21T10:50:41","modified_gmt":"2013-04-21T16:50:41","slug":"a-rare-jc-penney-in-store-experience-what-a-positive-change","status":"publish","type":"post","link":"https:\/\/www.zmetro.com\/?p=5088","title":{"rendered":"A Rare JC Penney &#8220;in-Store&#8221; Experience: What a Positive Change"},"content":{"rendered":"<p>I don&#8217;t shop much.   I generally don&#8217;t like malls.  If I must shop, I prefer to do so online or at smaller, easy to navigate boutique stores.<\/p>\n<p>That said, yesterday&#8217;s quick visit to a Madison <a href=\"http:\/\/www.jcpenney.com\">JC Penney<\/a> (<a href=\"https:\/\/twitter.com\/jcpenney\">Twitter<\/a>) store was a surprisingly pleasant experience.  <\/p>\n<p>Here&#8217;s why:<\/p>\n<p>1. The store was easy to navigate.  It now features clean sight lines, simple to observe colors and styles surrounded by an interior that is easy on the eyes.<\/p>\n<p>2. Prices were reasonably easy to find.  Some stores work hard to place the tag in a difficult to find location.<\/p>\n<p>3. The checkout process was fast and painless.   Our customer service representative used a traditional cash register and credit card reader.  I did not see any handheld devices.<\/p>\n<p>4. I assume that the clothes quality is &#8220;good enough&#8221;.  We shall see.<\/p>\n<p>I contrast this experience with my last visit to Macys.  The aisles were small and crowded.  At over 6&#8242; tall, I can easily bump into racks and clothes, often sending them to the floor or disrupting the pile.   Macys had loads of clutter, which made navigation a challenge, not to mention the negative overall experience.<\/p>\n<p>I don&#8217;t shop often&#8230;.<\/p>\n<p>Sometimes, the guy that &#8220;breaks the glass&#8221; is jettisoned due to the organizational disruption caused by the required changes.  Ousted CEO <a href=\"https:\/\/duckduckgo.com\/?q=%22ron+Johnson%22+jc+penney\">Ron Johnson&#8217;s<\/a> plans may be proven correct, but perhaps the path was a bit too tortuous for shareholders and possibly the staff.  <\/p>\n<p>Counterpoint <a href=\"http:\/\/www.bloomberg.com\/news\/2013-04-10\/jc-penney-s-johnson-forgot-the-first-rule-of-retail.html\">by Virginia Postrel<\/a>.<\/p>\n<p>One hopes that JC Penney management continues to improve customer experience and not revert to the retail morass of so many others.   I write as an &#8220;underwater&#8221; shareholder.<\/p>\n<p>Wikipedia on <a href=\"https:\/\/en.wikipedia.org\/wiki\/James_Cash_Penney\">James Cash Penney<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I don&#8217;t shop much. I generally don&#8217;t like malls. If I must shop, I prefer to do so online or at smaller, easy to navigate boutique stores. That said, yesterday&#8217;s quick visit to a Madison JC Penney (Twitter) store was a surprisingly pleasant experience. Here&#8217;s why: 1. The store was easy to navigate. It now [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/posts\/5088"}],"collection":[{"href":"https:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5088"}],"version-history":[{"count":3,"href":"https:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/posts\/5088\/revisions"}],"predecessor-version":[{"id":5091,"href":"https:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/posts\/5088\/revisions\/5091"}],"wp:attachment":[{"href":"https:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5088"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5088"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5088"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}