{"id":4962,"date":"2013-02-03T16:49:55","date_gmt":"2013-02-03T22:49:55","guid":{"rendered":"http:\/\/www.zmetro.com\/?p=4962"},"modified":"2013-02-03T16:49:55","modified_gmt":"2013-02-03T22:49:55","slug":"hotlblack-desiato","status":"publish","type":"post","link":"https:\/\/www.zmetro.com\/?p=4962","title":{"rendered":"Hotlblack Desiato"},"content":{"rendered":"<p><a href=\"http:\/\/www.douglasadams.com\/cgi-bin\/mboard\/info\/dnathread.cgi?1324,8\">Douglas Adams<\/a>: <\/p>\n<blockquote><p><i>I came across the name Hotlblack Desiato when I was driving along Upper Street in Islington, and there it was on a house For Sale sign. It was the name of a new (real) estate agent . I thought it was the most wonderful name I&#8217;d ever seen, and wished I could come up with names as good as that.<\/p>\n<p>I couldn&#8217;t get the name out of my mind, and when I was trying to figure out the name for the rockstar who was spending a year dead for tax reasons, every name I thought of was not nearly as good as Hotblack Desiato. So in the end I gave up and phoned the agency and spoke &#8211; as it happened &#8211; to Geoff Hotblack. I asked him if I could use their name and he was, as you might imagine, quite surprised but said I certainly could.<\/i><\/p><\/blockquote>\n<p> Via <a href=\"https:\/\/twitter.com\/russb\/status\/298184056502382593\">Russell Beattie<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Douglas Adams: I came across the name Hotlblack Desiato when I was driving along Upper Street in Islington, and there it was on a house For Sale sign. It was the name of a new (real) estate agent . I thought it was the most wonderful name I&#8217;d ever seen, and wished I could come [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/posts\/4962"}],"collection":[{"href":"https:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4962"}],"version-history":[{"count":0,"href":"https:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/posts\/4962\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4962"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4962"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4962"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}