{"id":4930,"date":"2012-12-15T19:31:43","date_gmt":"2012-12-16T01:31:43","guid":{"rendered":"http:\/\/www.zmetro.com\/?p=4930"},"modified":"2012-12-15T19:31:43","modified_gmt":"2012-12-16T01:31:43","slug":"why-legos-are-so-expensive-%e2%80%94-and-so-popular","status":"publish","type":"post","link":"https:\/\/www.zmetro.com\/?p=4930","title":{"rendered":"Why Legos Are So Expensive \u2014 And So Popular"},"content":{"rendered":"<p><a href=\"http:\/\/www.npr.org\/blogs\/money\/2012\/12\/13\/167055503\/why-legos-are-so-expensive-and-so-popular\">Chana Joffe-Walt<\/a>: <\/p>\n<blockquote><p><i>&#8220;They pay attention to so much detail,&#8221; he said. &#8220;I never saw a Lego piece &#8230; that couldn&#8217;t go together with another one.&#8221;<\/p>\n<p>Lego goes to great lengths to make its pieces really, really well, says David Robertson, who is working on a book about Lego.<\/p>\n<p>Inside every Lego brick, there are three numbers, which identify exactly which mold the brick came from and what position it was in in that mold. That way, if there&#8217;s a bad brick somewhere, the company can go back and fix the mold.<\/i><\/p><\/blockquote>\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Chana Joffe-Walt: &#8220;They pay attention to so much detail,&#8221; he said. &#8220;I never saw a Lego piece &#8230; that couldn&#8217;t go together with another one.&#8221; Lego goes to great lengths to make its pieces really, really well, says David Robertson, who is working on a book about Lego. Inside every Lego brick, there are three [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/posts\/4930"}],"collection":[{"href":"https:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4930"}],"version-history":[{"count":0,"href":"https:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/posts\/4930\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4930"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4930"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4930"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}