{"id":4878,"date":"2012-11-07T08:08:38","date_gmt":"2012-11-07T14:08:38","guid":{"rendered":"http:\/\/www.zmetro.com\/?p=4878"},"modified":"2012-11-07T16:33:43","modified_gmt":"2012-11-07T22:33:43","slug":"inside-the-secret-world-of-data-crunchers-who-helped-obama-win-read-more-httpswampland-time-com20121107inside-the-secret-world-of-quants-and-data-crunchers-who-helped-obama-winixzz2bxtw9uiz","status":"publish","type":"post","link":"https:\/\/www.zmetro.com\/?p=4878","title":{"rendered":"Inside the Secret World of Data Crunchers Who Helped Obama Win"},"content":{"rendered":"<p><a href=\"http:\/\/swampland.time.com\/2012\/11\/07\/inside-the-secret-world-of-quants-and-data-crunchers-who-helped-obama-win\/print\/\">Michael Scherer<\/a>: <\/p>\n<blockquote><p><i>In late spring, the backroom number crunchers who had powered Barack Obama\u2019s campaign to victory noticed that George Clooney had an almost gravitational tug on West Coast females ages 40 to 49. The women were far and away the single demographic group most likely to hand over cash, for a chance to dine in Hollywood with Clooney \u2014 and Obama.<\/p>\n<p>So as they did with all the other data collected, stored and analyzed in the two-year drive for re-election, Obama\u2019s top campaign aides decided to put this insight to use. They sought out an East Coast celebrity who had similar appeal among the same demographic, aiming to replicate the millions of dollars produced by the Clooney contest. \u201cWe were blessed with an overflowing menu of options, but we chose Sarah Jessica Parker,\u201d explains a senior campaign adviser. And so the next Dinner with Barack contest was born: a chance to eat at Parker\u2019s West Village brownstone.<\/i><\/p><\/blockquote>\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Michael Scherer: In late spring, the backroom number crunchers who had powered Barack Obama\u2019s campaign to victory noticed that George Clooney had an almost gravitational tug on West Coast females ages 40 to 49. The women were far and away the single demographic group most likely to hand over cash, for a chance to dine [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/posts\/4878"}],"collection":[{"href":"https:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4878"}],"version-history":[{"count":2,"href":"https:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/posts\/4878\/revisions"}],"predecessor-version":[{"id":4880,"href":"https:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/posts\/4878\/revisions\/4880"}],"wp:attachment":[{"href":"https:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4878"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4878"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4878"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}