{"id":425,"date":"2004-08-09T07:11:46","date_gmt":"2004-08-09T07:11:46","guid":{"rendered":"http:\/\/zmetro.com\/?p=425"},"modified":"2004-08-09T07:11:46","modified_gmt":"2004-08-09T07:11:46","slug":"google_adsense_the_small_print","status":"publish","type":"post","link":"https:\/\/www.zmetro.com\/?p=425","title":{"rendered":"Google AdSense &#8211; the small print"},"content":{"rendered":"<p><a href=\"http:\/\/sfgate.com\/cgi-bin\/article.cgi?f=\/c\/a\/2004\/08\/09\/BUGAD835EP1.DTL\">Verne Kopytoff summarizes<\/a> recent disclosures regarding google&#8217;s popular adsense advertising program:<\/p>\n<blockquote><p><i>Google is among the Internet&#8217;s biggest destinations for advertisers. The company had nearly $1.5 billion in revenue last year, 95 percent of which came from advertising.<br \/>\n<b>Targeting the pitches<\/b><br \/>\nUnderpinning Google&#8217;s business is AdWords, a program that allows advertisers to make targeted sales pitches alongside search results. For example, a shampoo company could choose to advertise for queries that only include the words &#8220;hair,&#8221; &#8220;dandruff&#8221; or &#8220;split ends.&#8221;<br \/>\nGoogle also runs the ads on partner Web sites including America Online, Ask Jeeves and Earthlink.<\/i><\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Verne Kopytoff summarizes recent disclosures regarding google&#8217;s popular adsense advertising program: Google is among the Internet&#8217;s biggest destinations for advertisers. The company had nearly $1.5 billion in revenue last year, 95 percent of which came from advertising. Targeting the pitches Underpinning Google&#8217;s business is AdWords, a program that allows advertisers to make targeted sales pitches [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[23],"tags":[],"_links":{"self":[{"href":"https:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/posts\/425"}],"collection":[{"href":"https:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=425"}],"version-history":[{"count":0,"href":"https:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/posts\/425\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=425"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=425"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=425"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}