{"id":4179,"date":"2011-09-05T11:10:05","date_gmt":"2011-09-05T17:10:05","guid":{"rendered":"http:\/\/www.zmetro.com\/?p=4179"},"modified":"2011-09-05T11:10:09","modified_gmt":"2011-09-05T17:10:09","slug":"don-norman-google-doesn%e2%80%99t-get-people-it-sells-them","status":"publish","type":"post","link":"https:\/\/www.zmetro.com\/?p=4179","title":{"rendered":"Don Norman: Google doesn\u2019t get people, it sells them"},"content":{"rendered":"<p><a href=\"http:\/\/gigaom.com\/2011\/09\/05\/don-norman-google-doesnt-get-people-it-sells-them\/\">Bobbie Johnson:<\/a><\/p>\n<blockquote><p><i>\u201cWhat is Google? What do they sell?\u201d asks Don Norman, the author of The Design of Everyday Things and a demigod of the design world.<br \/>\n<br \/><Br><br \/>\nIt\u2019s a question that gets asked a lot, especially as the company\u2019s power and products continue to expand. In a talk on Friday at the dConstruct conference in Brighton, England, he pointed out that \u2013despite the complexity of the organization \u2014 the answer usually looks pretty simple.<br \/>\n<br \/><Br><br \/>\n\u201cThey have lots of people, lots of servers, they have Android, they have Google Docs, they just bought Motorola. Most people would say \u2018we\u2019re the users, and the product is advertising\u2019,\u201d he said. \u201cBut in fact the advertisers are the users and you are the product.\u201d<br \/>\n<br \/><Br><br \/>\nThen he went further. \u201cThey say their goal is to gather all the knowledge in the world in one place, but really their goal is to gather all of the people in the world and sell them.\u201d<\/i><\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Bobbie Johnson: \u201cWhat is Google? What do they sell?\u201d asks Don Norman, the author of The Design of Everyday Things and a demigod of the design world. It\u2019s a question that gets asked a lot, especially as the company\u2019s power and products continue to expand. In a talk on Friday at the dConstruct conference in [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39,14,33,9,11],"tags":[],"_links":{"self":[{"href":"https:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/posts\/4179"}],"collection":[{"href":"https:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4179"}],"version-history":[{"count":1,"href":"https:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/posts\/4179\/revisions"}],"predecessor-version":[{"id":4180,"href":"https:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/posts\/4179\/revisions\/4180"}],"wp:attachment":[{"href":"https:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4179"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4179"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4179"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}