{"id":3870,"date":"2010-12-29T15:43:29","date_gmt":"2010-12-29T15:43:29","guid":{"rendered":"http:\/\/zmetro.com\/?p=3870"},"modified":"2010-12-29T15:43:29","modified_gmt":"2010-12-29T15:43:29","slug":"social_media_pa","status":"publish","type":"post","link":"https:\/\/www.zmetro.com\/?p=3870","title":{"rendered":"Social Media, Part 1: The Internet and the Auto Industry"},"content":{"rendered":"<p><a href=\"http:\/\/www.star-telegram.com\/2010\/12\/23\/2725092\/social-media-part-1-the-internet.html\">Ed Wallace:<\/a><\/p>\n<blockquote><p><i>Twenty-two years ago, during a slow period at a dealership where I worked, I found an old Apple II computer. It had been set up to calculate leases, but I quickly discovered that it could do all sorts of things. It wasn&#8217;t like I hadn&#8217;t used a computer before; in 1985, using my Compaq portable as a letter-writing machine had led to my biggest sales year ever in the auto industry. But only three years later, my appreciation for the coming Information Age was to change dramatically.<br \/>\nOne of the first things I did on this old Apple machine was hook it up online. Subscribing to the original StarText news wire that the Star-Telegram was then selling, I saw from this quaint beginning that the Information Age was starting to broaden. It wasn&#8217;t long before I subscribed to CompuServe. That&#8217;s when I realized I would need not just a more powerful computer, but also one capable of showing graphics to take advantage of what was coming our way.<br \/>\nShortly thereafter I had discovered that others were working on creating what would be called the Internet, connecting everybody in the world to one another.<\/i><\/p><\/blockquote>\n<p>Change is hard&#8230;.<\/p>\n","protected":false},"excerpt":{"rendered":"<p><a href=\"http:\/\/www.star-telegram.com\/2010\/12\/23\/2725092\/social-media-part-1-the-internet.html\">Ed Wallace:<\/a><\/p>\n<blockquote><p><i>Twenty-two years ago, during a slow period at a dealership where I worked, I found an old Apple II computer. It had been set up to calculate leases, but I quickly discovered that it could do all sorts of things. It wasn&#8217;t like I hadn&#8217;t used a computer before; in 1985, using my Compaq portable as a letter-writing machine had led to my biggest sales year ever in the auto industry. But only three years later, my appreciation for the coming Information Age was to change dramatically.<br \/>\nOne of the first things I did on this old Apple machine was hook it up online. Subscribing to the original StarText news wire that the Star-Telegram was then selling, I saw from this quaint beginning that the Information Age was starting to broaden. It wasn&#8217;t long before I subscribed to CompuServe. That&#8217;s when I realized I would need not just a more powerful computer, but also one capable of showing graphics to take advantage of what was coming our way.<br \/>\nShortly thereafter I had discovered that others were working on creating what would be called the Internet, connecting everybody in the world to one another.<\/i><\/p><\/blockquote>\n<p>Change is hard&#8230;.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28,21,32,11],"tags":[],"_links":{"self":[{"href":"https:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/posts\/3870"}],"collection":[{"href":"https:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3870"}],"version-history":[{"count":0,"href":"https:\/\/www.zmetro.com\/index.php?rest_route=\/wp\/v2\/posts\/3870\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3870"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3870"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zmetro.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3870"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}